The brilliance of East Surf Co. is the reinvention of the mundane. The company launched with a single product: surf wax. And now they’ve launched their second product.Read More
A surfboard is really more akin to a musical instrument than a piece of sports equipment. It can take years to learn to shape a decent board and surfers often become deeply attached to them, unlike say a pair of skis.
In this way, Kevin Cunningham of Spirare Surfboards is something like a fine luthier. He makes beautiful wooden boards that last for years and are cherished by their owners.