Some of My Favorite Corporations Are B Corporations

Image Boston Public Library Flickr

Image Boston Public Library Flickr

James Surowiecki does an excellent job running down the B corp (Benefit Corporation) landscape which is made up of companies like Patagonia, Warby Parker and Etsy. 

One surprising benefit of B corps? Talent retention. It turns out people want to work for companies that make money and also do good. And I would argue that this isn’t a millennial thing either (not that Surowiecki argues this), even though we hear a lot about how millennials want to “make a difference” though work etc. People of all ages, in all times have wanted to make a difference. It what makes humans humans, not corporations. 

At least now there’s a corporate entity that’s a little more human. 

Full article here.