The Interview: Singles Club Co-Founder Chris Muccioli
I recently got plugged into Singles Club, a subscription record service, and was really curious about the service. Being a music-lover, especially vinyl, and a guy who runs a subscription box services for surfers, I can really appreciate the value of such a service. Subscription services are just sort of awesome to be part of. In my view, they’re the magazines of the present.
Combine that with the rich and, well, overwhelming amount of music being made these days, and you’ve got the makings of a really valuable service. Also, because it’s never been easier for artists to produce high quality recordings of their work, there’s a TON of good, and bad, music to dig through.
Enter Singles Club.
I caught up with Singles Club co-founder Chris Muccioli about the project and what they’re up to.
First off, tell us about Singles Club? What’s it all about?
Singles Club is a quarterly subscription record club and digital music journal. Every quarter we focus on a single artist, the things that inspire them, the things are revolve around them, and produce a 7’ single featuring an exclusive track on Side A and a conversation with them discussing the project and track on Side B. Alongside the physical release we pair 3 digital features and other media on our website at singlesclub.fm. This allows us to dig deeper and provide some context as to why we chose the artist and provide a full circle picture of their work.
Sometimes we focus explicitly on the project and it’s roots, sometimes it’s more about an experience, sometimes it’s an essay on a genre and how that relates to the project. We have no formula, we let the artist we’re working with dictate what we focus on and what we find interesting.
How did it come together?
Jeffrey and myself have been friends and playing music for years now. We’ve toured half the country, played hundreds of shows, and met some incredible people along the way. At the same time he’s a writer and I’m a designer and we’ve always been looking for ways the combine all of our creative interests. We love supporting our friends and sharing music we feel strongly about and we had tossed around the idea of starting a label a few times. In a way, it seemed too obvious to start a label, we didn’t want to just produce release after release and spread the word of the bands we work with. There were already some great projects profiling designers, artists and other creative professionals but nothing explicitly highlighted the music landscape in a way we felt should be given special attention.
Once we had our minds set on combining this editorial project with a physical product we focused on narrowing our scope and defining our mission and the project itself. A few months later Singles Club was born.
How do you find/pick artists to feature? Tell us a little bit about the artists for Issue 5.
Up until this current time the artists we feature are all people we’ve either personally met playing music or know through other music friends. We try and plan out our years to be as diverse as possible while maintaining the standards that we feel anyone can appreciate. Generally we look for people who we’re personally interested in hearing more about, people who have history and depth to their projects. We figure that if we’re interested surely others will find them interesting as well.
Issue 5 brings Ted Feighan aka Monster Rally. Both Jeffrey and myself know Ted through different channels, I had actually used his music for a project at a previous job and Jeffrey knows him through Hunter who runs the label Gold Robot. Ted is an amazing multi-disiplanary artist, musician and entrepreneur and someone who’s work and music I’ve admired for a while. He’s one of those people that can stick with a vibe visually and sonically and just ride it out, keep it going without getting stale. In both his visual art and music he picks and chooses from previous works to create new beautiful compositions. Whether it’s some old national geographics he has laying around or some dollar bin trop rock, he’s always slicing up chunks of history to create the present. We thought this combination of visual art and music would make for a beautiful issue both physically and on the web and I like to think we were right.
You guys just threw a release party, is that always part of it? How key is having a physical get together as well.
We just threw our first release party, first actual get together of any kind of this project and it was a blast. We really just wanted a reason to invite some friends to hang out, celebrate the project and see Ted/Monster Rally play some of his songs live. We put a lot of time and energy into creating these issues and it’s nice to have a solid goal that doesn’t just end in me shipping 100 boxes out and calling it a day.
Anything exciting plans for the future or upcoming projects you’re working on or hope to work on that you haven’t yet?
I’m actually really excited for the rest of the year. We’ve got some great stuff coming out from people that I really respect and I think our new single issue model in combination with the subscriptions will hopefully get music in more peoples hands. For the future, we’ve been talking with a number of labels and other projects on ways we can collaborate to bring our formula and resources to new people and projects.