Inside the Aalsmeer Flower Auction

This is a fascinating look at a traditional industry experiencing big change, like so many others right now. The Dutch flower auction has long been the way flowers were bought and sold on the open market, some 21 million flowers are shipped from it every day. But now buyers and and growers are connecting directly to cut out the middle man. It’s the same shift so many industries are going through, whether it’s clothing, art or handmade goods.