The thing I love about Mills and the creation story of Throne, is that it’s really sort of an accidental company. Throne grew out of a simple project, making straps by hand, into a legitimate watch company. And even today Mills and his co-founders seem genuinely surprised how well their products are received. And so they just kept going, making and experimenting. It’s proof that sometimes just doing what inspires you and giving customers what they want is foundation enough for a business.
Read the whole piece here.